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November 28, 2025
If I were starting with too much content: how I’d turn volume into valueHere’s how to audit, cut, consolidate and rebuild your library so it’s accurate, consistent and valuable for search, AI and your buyers.
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So people understand exactly what you stand for — and remember it.
Structured ideas that land with your audience and position you as a leader.
A strategic content presence that supports speaking, PR, inbound, and reputation.
So you stay top-of-mind without relying on algorithms, "viral" posts, or volume.
When your narrative, ideas, and presence work together, you become someone people remember, reference, and invite. I'll give your expertise the structure it needs to create real opportunities. It works because:
We map out your goals, the opportunities you want (speaking, PR, inbound), and what you want to be known for.
You’ll get clarity on whether you need the Strategy Project alone or the full partnership.
Across 2–3 deep sessions, we extract your expertise, define your narrative, and shape your core ideas into clear pillars and viewpoints.
This becomes the backbone of your executive presence.
I build a structured visibility plan across LinkedIn, long-form content, PR angles, and speaking pathways.
You’ll receive a 90-day content plan, message architecture, and a repeatable system for expressing your thinking.
If you move into the retainer, I lead the execution with weekly idea extraction, content development, and narrative direction.
You stay focused on your work — I make sure your presence stays sharp, consistent, and strategic.
November 28, 2025
If I were starting with too much content: how I’d turn volume into valueHere’s how to audit, cut, consolidate and rebuild your library so it’s accurate, consistent and valuable for search, AI and your buyers.
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How to build a content strategy that aligns with business goalsLearn how to build a clear, customer-focused content strategy that drives alignment and real results.
December 6, 2025
How to repurpose content: turn one big idea into months of materialRepurposing lets you take a big piece and turn it into blogs, LinkedIn posts, emails, videos, and more. Here’s how to do it without starting from scratch.
November 28, 2025
Why your content strategy isn’t working (and what to do instead)Most content strategies fail because they’re content plans, not strategic decisions. Here’s why your strategy isn’t working — and what to do instead to fix it.
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