You're managing freelancers, briefing writers, chasing revisions. But no one owns the strategy. No one's accountable for whether it works.
A fractional content lead embeds into your team and runs your entire content function. Strategy, execution, team coordination, results tracking.
What changes:
➜ Content strategy built on research
➜ Someone accountable for results
➜ Execution that doesn't need hand-holding
➜ A partner who understands the business
95%
175%
$455K
9,000+
Every project starts with research, builds into strategy, then executes. No templates or assumptions about what you need.
I talk to your team and customers to understand what's driving (or blocking) growth. Then build a content strategy around that.
Copywriting and content that drives what matters to your business: leads, revenue, signups.
I've spent 12 years working across finance, SaaS, tech, and B2B services.
Most businesses waste money on content that doesn't work. It burns budget, takes time, and makes you look unprofessional.
The difference is getting the foundations right first. Clear messaging, solid strategy, and someone who understands both the marketing side and how it brings in money.
I'm a content marketing consultant who also understands design, websites, and product marketing. I don't just write. I see the full picture of how content drives business results.
Work for finance, fintech, SaaS, and B2B tech companies across Australia
Agencies scale by using account managers, junior writers, and freelancers like me. I work directly with you. I embed into your team, understand your business, and execute at a senior level. You get consistency, agility, and someone who actually cares about results.
Depends on where you're at. If you've got no content foundation, start with an audit or capsule content. If you've got some content but no strategy or execution, fractional support makes sense. We'll figure it out on the call.
Whatever you're already using. I've worked with HubSpot, Webflow, WordPress, Notion, Asana, Monday, Google Suite, Mailchimp, WordPress, LinkedIn, Instagram, and more. If you don't have tools sorted, I'll suggest what makes sense.
For the entry products (audits, capsule content, 1:1 session), pretty much immediately. For fractional or custom retainers, we can usually start within a week or two.
Depends on what we're working on. If it's SEO content, you'll see traffic growth over 3-6 months. If it's website copy, you'll see better engagement and conversion almost immediately. If it's fractional support, you'll see consistent execution and strategic direction from day one. I don't promise overnight miracles, but I do promise work that actually moves things forward.
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