Why I built Capsule Content

I’ve written for finance, SaaS, and tech teams that can’t afford to get content wrong. Again and again, I saw the same pattern: great brands staying invisible online — not because their content was bad, but because it was built on patchy foundations.

Capsule Content exists to fix that, giving you the structure and substance that every strong content strategy needs.

What Capsule Content actually is

A 10-piece content foundation

Ten cornerstone articles that make your brand findable, credible, and clear.

Strategic, compliant, and human

Each one written for your industry, your audience, and your approval process.

Ready to use, built to scale

Optimised, interlinked, and ready to upload — your content system, done.

See what's included

Why this works (when blog posts don’t)

Most brands skip straight to thought leadership and campaigns. But without the base layer, nothing sticks.

Capsule Content covers the topics your audience actually searches for — pricing, process, compliance, benefits. The unsexy pieces that make you visible for what matters.

It’s the content that makes everything else work.

What actually happens

See what you get

Step 1: mini visibility review

I start with a short audit to map what’s missing, where your content’s already doing its job, and where you’re invisible.

You’ll get a quick summary of the gaps and opportunities that will guide your ten core topics.

Step 2: topic selection

We confirm the ten foundational articles that matter most for your industry — chosen for search intent, relevance, and discoverability.

You’ll see exactly why each topic is included and how it supports your visibility goals.

Step 3: writing sprint

I write, edit, and optimise each article for your brand’s tone, compliance needs, and SEO structure.

Every piece is clear, credible, and designed for both humans and algorithms.

Step 4: delivery

You’ll receive ready-to-upload articles, metadata, and an internal linking plan that helps search engines (and readers) understand what you do.

What you’ll walk away with

A visibility foundation that actually works

Ten cornerstone articles to make your business findable for what you actually do.

Articles search (& humans) understand

Structured, optimised, and internally linked to create clarity and credibility.

A consistent framework to grow from

A repeatable structure you can keep building on — for future blogs and campaigns.

Build your capsule

Who this is for

Capsule Content is for brands that need clarity and credibility.

It’s ideal for:

Teams starting from scratch with no content
Brands with lots of content but low visibility
Companies planning a site refresh or SEO upgrade who want to get it right

Not for: businesses chasing quick social content or short-term fixes.

Build your foundation for visibility

Your thought leadership only works when people can actually find you first.

Build once, benefit for years

Your Capsule Content forms the base layer for every future campaign, post, or thought leadership piece — so your effort keeps compounding.

Optimised for humans and algorithms

Every article is written in your brand voice, aligned to compliance needs, and structured to perform in both search and AI results.

A foundation that scales with you

Whether you’re starting from scratch or refining what’s there, Capsule grows with your strategy — and sets up your next phase of content success.

Capsule Content

Popular

Delivered in 2 weeks

$3,997+GST

What’s included

Our most popular package for growing B2B, finance, and tech teams ready to fix their content foundation.

10 core articles tailored to your industry

Search-optimised titles, metadata, and linking plan

Mini visibility review to map gaps and priorities

Ready-to-upload Word + Google Doc files

Optional Loom walkthrough to guide your team

Book now

Build the content foundation your brand should’ve had from day one

The real reason your content isn’t working