February 25, 2026
11 common content issues (and how a content audit fixes them)Learn about 11 common content issues, why they happen, and how a structured content audit eliminates them.
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You're putting time and budget into content. But without a clear view of what's working and what isn't, you're guessing.
This audit goes through your entire blog ecosystem, from content structure and topic authority to visibility factors and voice, and shows you exactly where the gaps are.
Most audits give you a list of problems and leave you to figure out the rest. This one gives you a prioritised roadmap. Every recommendation is specific, sequenced by impact, and written so you can act on it immediately, whether you implement it yourself or hand it to your team.
he audit shows you how your blog compares to what's working in your space and where the gaps are. Not just what your competitors are doing, but where they're falling short and where you can step in.
Topics your buyers are searching that you're not covering
Content angles your competitors keep missing
Visibility opportunities hiding in your existing posts
Each one tells us something different about why your blog is or isn't performing.
We look at every piece across volume, quality, consistency, and whether it's built on a real strategy or just accumulated over time.
We pull in your Google Analytics and Search Console data to understand what's getting traction, what's being ignored, and where traffic is dropping off.
We assess whether your content actually reflects your expertise and positions you as the authority your buyers expect.
We look at topic clusters, internal linking, funnel coverage, and whether your blog is built to support your business goals.
The whole process is designed to get you answers fast without any back and forth.
You share your blog library, analytics access, and goals. I review everything end to end, mapping what you have, what's performing, and where the gaps are.
I look at your competitors, your topic coverage, and your visibility factors to identify exactly where your content can outperform what's already out there.
You get a live walkthrough of the findings, a slide deck with every recommendation prioritised by impact, and a 30 to 90 day action plan you can start using straight away.
One clear investment, no surprises
February 25, 2026
11 common content issues (and how a content audit fixes them)Learn about 11 common content issues, why they happen, and how a structured content audit eliminates them.
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AEO vs SEO: what’s changed (and what hasn’t)Generative engine optimisation (AEO) is reshaping how people find information online. Learn what’s changed from SEO, and how to make your content AEO-ready.
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Your blog library export, Google Analytics and Search Console access or screenshots, your priority topics, audience segments, and content goals. Not sure what you have? Get in touch and I'll help you pull it together.
I analyse your content at three levels: performance, structure and authority, and visibility and voice. It's a full diagnostic, not a surface skim.
Founders, marketing teams, and agencies who know their blog isn't performing but aren't sure why. It's also ideal if you're planning a content overhaul and want a clear starting point.
Once all materials are submitted, your audit is delivered within 3 weeks. Smaller blog libraries may take less time.
A live walkthrough call, a slide deck, a prioritised action plan, and a shared document with every recommendation. Everything is written so you can brief your team or start implementing straight away.
That's up to you. If you want help implementing the recommendations, we can talk through options. There's no obligation, just a clear path forward if you want it.
