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DisplaySweet had already nailed the hard part — building a standout proptech platform. Their touchscreen displays power real estate showrooms across Australia, bringing off-the-plan projects to life for buyers and developers alike. But while the product was slick and successful, the story behind it wasn’t keeping up.
The brand voice was inconsistent. The website had ballooned to more than sixty pages, with overlapping messages and outdated content. And their marketing team was drowning in the workload it took to keep it all running.
I joined the team to help them rebuild from the inside out — to give DisplaySweet a clearer, more confident voice and a system that could scale.
We started with a full brand messaging audit, reviewing everything from pitch decks to sales scripts. I spoke to clients, sat in on sales calls, and spent time with the team to understand how they talked about the product in real conversations. From there, I developed a refreshed brand voice that reflected who they actually were: confident, collaborative, and quietly leading the category.
Once the brand story was clear, we tackled the website. We cut the content footprint in half, and restructured it to guide visitors through a simpler, more intentional user journey. The migration from WordPress to Webflow made content easier to manage and improved SEO performance across the board.
Next, we created a set of reusable templates for case studies, blogs, and social posts so the team could publish content consistently without starting from scratch each time. I helped them establish a steady LinkedIn rhythm that made sharing wins, updates, and product stories feel effortless, and actually drive engagement.
The changes made an immediate impact. DisplaySweet’s website became faster, clearer, and easier to navigate — both for users and for the internal team managing it. Their content started working harder, and the numbers followed.
DisplaySweet already had the product and the proof. They just needed a story that showed it.
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"Alice is, without exaggeration, one of the best I’ve ever worked with.” – Lucy JasperHead of Marketing, DisplaySweet
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