DisplaySweet

Who they are

DisplaySweet is the team behind those fancy touchscreen sales displays you see in real estate showrooms. They're experts in off-the-plan property tech — and they’d already built a killer product.

The problem? Their brand hadn’t caught up. The messaging was fuzzy. The website was bloated. And their digital presence wasn’t doing justice to their commercial results.

The challenge

They needed:

• A brand voice that felt confident, clear, and actually sounded like them
• A website that didn’t take six clicks to explain what they do
• Content that could scale without burning out the team
• A social presence that looked as sharp as their product

How we helped

We started with a full brand messaging refresh — stripping out jargon, tightening the tone, and bringing consistency across the board. From there, I helped them:

🔁 Restructure the website:

Went from 60+ pages down to 30, migrated from WordPress to Webflow, and improved SEO in the process

🧱 Build scalable content:

Created reusable templates for case studies, blogs, and social posts to make it easier for their team to keep publishing

💬 Boost their LinkedIn presence:

Helped them find a content rhythm that actually drove results

The results

• 📈 175% increase in total web traffic
• 🔍 204% growth in organic traffic
• 💰 $455k in inbound deals
• 📣 132% increase in social media reach
• ⚡ 80% boost in content production efficiency