Employment Hero

Case study: B2B article and eBook copy for HR SaaS platform Employment Hero
Links to live work:

A content gap that couldn’t slow them down

Employment Hero’s content team runs like clockwork, and with the volume they produce, even one person being out can create a ripple effect. When a key team member went on leave, they needed someone who could step in fast, keep the schedule on track, and deliver work that blended seamlessly with their brand voice.

No big onboarding, no hand-holding — just someone who could get it done.

Slotting in, speeding up, and staying consistent

I came on board as an extra pair of hands for the ANZ content team, helping them stay on top of deadlines during one of their busiest periods. My focus was simple: keep the tone, structure, and strategy consistent, so nothing skipped a beat.

That meant writing blog articles and long-form content across a mix of HR and business topics — from compliance and workforce management to practical guides and key business dates. I also supported the UK team as needed, adapting tone and examples to suit their market without losing the brand’s overall personality.

The process was quick, collaborative, and efficient. Within days, I was fully embedded —writing content that read like it came from inside the team, not outside it.

A steady hand when the pace picked up

The result was uninterrupted content delivery, consistent quality, and a smoother workload for a stretched team.

What we made:

  • Blog posts on HR, compliance, and business operations
  • Long-form copy for ebooks and guides
  • Content support across both ANZ and UK teams

Sometimes good content isn’t just about what you write — it’s about helping the team breathe again.

Let’s build your content from the ground up.

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