✅ Content strategy session – clarify your audience, goals, and key messages
✅ Research and planning – gather the data, insights, and structure to make the content credible
✅ Writing & editing – content that’s detailed but easy to read
✅ SEO optimisation – so your content can rank if published online
✅ Repurposing recommendations – ways to use your content across other marketing channels
1️⃣ Kick-off call
We talk about your goals and what success looks like for the project
2️⃣ Research & outline
I build a content structure with headings, flow, and key points
3️⃣ First draft
You get a full draft for review
4️⃣ Refinements
We fine-tune until it’s right
5️⃣ Delivery
Ready for design or publication
No — I focus on the words. I can recommend designers or work with yours to make sure the copy is delivered in a designer-friendly format.
It depends on the goal. Some effective lead magnets are 4–6 pages, while thought-leadership reports can run 20+ pages. The key is keeping it as long as it needs to be — and no longer.
Yes — if you don’t already have a clear topic, I’ll work with you to identify one that will resonate with your audience and support your business goals.
Absolutely. I can incorporate your existing research and interviews, as well as conduct additional research if needed.
Yes — I have experience creating long-form content for finance, insurance, SaaS, and other complex sectors. I make technical information clear and engaging.
Yes — I’ll provide recommendations for breaking it into blog posts, email sequences, social posts, or infographics so you get more mileage from your investment.