What it is:
A simple, editable brief template to help you kick off content projects with less back-and-forth and more “done and dusted.” Perfect for briefing internal teams or freelancers (like me).
What’s inside:
- Clear sections to define your goals, audience, and key messages
- Tick-box tone and SEO prompts that won’t make your eyes glaze over
- Just enough structure to keep your project on track — without getting bogged down in process
Why it exists:
Because vague briefs waste time. And because your content deserves a stronger start.
Who it’s for:
- Marketing managers writing briefs at midnight
- Comms teams who need a hand corralling subject matter experts
- Anyone who’s tired of hearing “can you just flesh this out a bit?”
