Commerce Vision

Who they are

Commerce Vision is a B2B ecommerce platform designed for complex, integrated systems — think punchout catalogues, ERP workflows, and procurement automation. Smart stuff, but not exactly light reading. They brought me on to write a batch of SEO blog articles that explained these topics in plain English — without losing depth or dumbing it down.

Project goals

• Build authority — position Commerce Vision as a go-to source for practical ecommerce knowledge.
• ‍Simplify the complex — break down technical topics into clear, useful, human-sounding content.
• ‍Optimise for search — help their team publish evergreen, Google-friendly content that drives traffic.

What we did

• SEO blog writing: Wrote 20 articles that tackled big, brainy topics in a clear and engaging way.
• Image sourcing: Found relevant, on-brand imagery to support each piece and improve shareability.
• Tone + structure: Developed a consistent article format that made even dry topics feel easy to follow.

Results

• 🧠 Built a searchable content library full of expert insights
• 📚 Gave their sales team and clients helpful resources to link to
• 🧩 Made niche ecommerce topics more accessible for a wider audience