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The difference between a content writer and a copywriter

“Do we need a content writer or a copywriter?” It’s one of the most common questions I get — and one of the most misunderstood.

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How much does good SaaS content really cost?

You can pay $50 or $6,000 for SaaS content — so what’s the difference? This post breaks down what good content actually costs (and why).

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How to get great work out of your freelancer (without micromanaging them)

If you’re constantly rewriting your freelancer’s work or wondering why they “just didn’t get it” — this is for you. Because good freelance writers don’t need hand-holding. But they do need clarity. And context. And a bit of trust.

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What is a content retainer? (And how to know if it’s right for your team)

Not sure if a content retainer is worth it? Here’s what it actually looks like — and why so many stretched marketers swear by them.

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The difference between a content writer and a copywriter (why your business needs both)

They both write words. But they’re not the same job. Here’s how content writers and copywriters differ — and why a strong strategy needs both on your team.

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What your freelance writer wishes you’d include in the brief (but won’t ask for twice)

Even the “good” briefs often miss the details that matter. This post breaks down what your freelancer really needs to get the work right — and how to stop content from stalling in the first round of feedback.

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