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November 22, 2025
Website content audit checklist (the B2B version)A practical, B2B-focused website content audit checklist for teams in finance, SaaS and complex industries. Review clarity, accuracy, UX, SEO basics and conversion.
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If people can’t see the value fast, they bounce. Features matter, but clarity matters more.
When product, marketing and sales explain things differently, your message loses impact.
Too much jargon. Too many steps. Not enough clarity. Users hesitate when the path isn’t obvious.
Your product can be complex. Your message shouldn’t be. You need clarity people can act on.
Clear pages, clear journeys and clear explanations that help users move forward.
One story across product, sales and marketing so everyone is saying the same thing.
Fast-moving products, layered stakeholders and evolving features. You need someone who can keep up.
I help SaaS teams turn complex products into simple, useful explanations people understand quickly. No jargon. No buzzwords. Just clear messaging that works across product, sales, CS and marketing.
My role is to make your message consistent, accurate and easy for people to act on, whether they’re discovering you for the first time or already using your product.
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I work with B2B SaaS teams who need clearer messaging, better explanations and content that helps prospects understand what your product actually does.
Whether you’re PLG, sales-led or operating in a regulated or high-stakes category, the goal is the same. Make your value obvious quickly and clearly.
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November 22, 2025
Website content audit checklist (the B2B version)A practical, B2B-focused website content audit checklist for teams in finance, SaaS and complex industries. Review clarity, accuracy, UX, SEO basics and conversion.
November 22, 2025
What is a content audit? (And when you actually need one)A content audit is a strategic review of your website or blog to assess clarity, accuracy, consistency, usefulness, performance and risk.
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The modern content funnel: how buyers actually make decisions todayHere’s how AI reshaped awareness, comparison and decision-making, and what it means for your content.
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Content writer vs copywriter: the real difference (and how to know which one you need)Learn the real difference between content writers and copywriters, what each does, examples, and how to choose the right expert for your business.
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