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November 22, 2025
Website content audit checklist (the B2B version)A practical, B2B-focused website content audit checklist for teams in finance, SaaS and complex industries. Review clarity, accuracy, UX, SEO basics and conversion.
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If prospects can’t understand it quickly, they don’t take the next step.
People need to know what it does, but more importantly, why it matters.
Long paragraphs and unclear explanations create friction and slow everything down.
Your technology might be complex, but the message shouldn’t be. You need clarity people can understand fast.
Enough technical information to build trust, but not so much that it overwhelms.
A simple explanation of what you do, who it’s for and why it matters.
Technical, emerging and fast-moving products need careful, accurate copy.
I specialise in making complex ideas easy to understand. Whether your product is deeply technical, evolving quickly or sitting in an emerging category, I help you explain what you do in a simple, accurate and confident way.
My job is to make your product easier to buy, easier to use and easier to talk about across product, sales and marketing.
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I work with tech companies that need clearer explanations, stronger messaging and content that helps people understand what you do without technical blockers.
Whether your product is emerging, fast-moving or highly specialised, the goal is the same. Clear communication that helps people take action.
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November 22, 2025
Website content audit checklist (the B2B version)A practical, B2B-focused website content audit checklist for teams in finance, SaaS and complex industries. Review clarity, accuracy, UX, SEO basics and conversion.
November 22, 2025
What is a content audit? (And when you actually need one)A content audit is a strategic review of your website or blog to assess clarity, accuracy, consistency, usefulness, performance and risk.
November 20, 2025
The modern content funnel: how buyers actually make decisions todayHere’s how AI reshaped awareness, comparison and decision-making, and what it means for your content.
November 20, 2025
Content writer vs copywriter: the real difference (and how to know which one you need)Learn the real difference between content writers and copywriters, what each does, examples, and how to choose the right expert for your business.
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